Overview
SodaStream is a globally recognized leader in home sparkling water solutions, known for its focus on innovation, sustainability, and reducing single-use plastic consumption. Backed by PepsiCo, the brand has continued to expand its omnichannel presence across direct-to-consumer, retail, and marketplace channels throughout the U.S.
The Challenge
Approximately five years ago, SodaStream partnered with 3OVO Logistics to support its growing U.S. DTC fulfillment operations. At the time, the operational scope was primarily focused on consumer website orders with a relatively contained fulfillment footprint.
As the brand accelerated its omnichannel expansion strategy, operational complexity increased significantly, requiring:
- Scalable fulfillment infrastructure
- Multi-channel inventory management
- Retail compliance support across major national accounts
- Greater automation and operational visibility
- Flexible workflows capable of handling sustained and seasonal demand increases
The Solution
3OVO Logistics developed and scaled a flexible omnichannel fulfillment operation designed to support SodaStream’s continued retail and marketplace growth.
Key operational initiatives included:
- Scalable DTC Fulfillment Operations: Expanded fulfillment capacity to support rising daily order volume.
- Retail Distribution Expansion: Built operational workflows to support national retailer replenishment and compliance requirements.
- Marketplace Support: Integrated fulfillment processes across major marketplace channels.
- Custom API Integrations: Implemented automation and system connectivity to improve visibility, reporting, and workflow efficiency.
- Inventory Management Enhancements: Strengthened inventory tracking and operational reporting capabilities.
- Dedicated Support Team: Established focused account management and operational support structures.
- Flexible Infrastructure: Developed scalable operational capacity to support peak demand periods and continued growth.
Supported retail and marketplace channels include:
- Amazon
- Macy’s
- Target
The Results
Since the beginning of the partnership, SodaStream’s operational volume within the 3OVO Logistics network has continued to scale significantly:
- Daily order volume increased by approximately 45% (from ~1,000 to 1,450+ orders per day).
- Expanded from a primarily DTC operation into a fully integrated omnichannel fulfillment program.
- Scaled retail and marketplace distribution across major national accounts.
- Improved operational efficiency and visibility through automation and system integrations.
- Enhanced infrastructure readiness for continued retail expansion and seasonal demand spikes.
Impact
As SodaStream expanded across DTC, retail, and marketplace channels, 3OVO Logistics remained a long-term operational partner focused on scalability, consistency, and service reliability.
The partnership enabled:
- Operational agility during periods of rapid growth
- Improved fulfillment efficiency across channels
- Greater inventory and reporting visibility
- Reliable retailer compliance management
- Flexible infrastructure capable of supporting evolving business needs
Conclusion
The SodaStream partnership highlights the importance of scalable logistics infrastructure and operational adaptability in supporting large-scale omnichannel growth. Through customized workflows, technology integrations, and dedicated operational support, 3OVO Logistics continues to help power efficient fulfillment operations for one of the world’s leading consumer beverage brands.
